7 Inspiring Social Media Storytelling Examples to Boost Engagement

Unleash the Power of Story: Captivating Your Audience on Social Media

Want to captivate your social media audience and drive results? This listicle showcases seven powerful social media storytelling examples to inspire your own content strategy. Learn how brands like Nike, Airbnb, and National Geographic leverage authentic narratives and strategic platform use to connect with their audience. From user-generated content to defining a unique brand voice, these social media storytelling examples provide actionable insights for businesses and content creators. Explore these case studies and transform your social media presence.

1. Nike's 'Dream Crazy' Campaign

Nike's 'Dream Crazy' campaign stands as a prime example of how social media storytelling can elevate a brand's message far beyond simple product promotion. This campaign masterfully blended controversy with deeply held brand values, creating a powerful and engaging narrative that resonated with millions. By featuring Colin Kaepernick, a former NFL player known for his social justice activism, Nike took a calculated risk that ultimately paid off, demonstrating the potential of aligning with a social cause to foster authentic connections with a target audience. The campaign encouraged viewers to pursue their own dreams, no matter how audacious, while simultaneously addressing important social justice issues. This dual approach generated massive organic reach and ignited conversations across various social media platforms, solidifying its place as a benchmark for social media storytelling.

This method of social media storytelling works by tapping into the emotional core of the target audience. Instead of focusing on product features or benefits, the 'Dream Crazy' campaign centered on a powerful and universal human desire: the pursuit of dreams. By aligning this message with a contemporary social issue and featuring a spokesperson who embodied the message authentically, Nike created a narrative that resonated deeply with its audience, sparking meaningful conversations and generating widespread engagement.

Features of the Campaign:

• Cross-platform narrative integration: The campaign seamlessly weaved its narrative across various platforms, including Instagram, Twitter, YouTube, and even traditional television advertising. This multi-platform approach maximized reach and ensured consistent messaging.
• User-generated response content: The campaign's powerful message encouraged user-generated content, further amplifying its reach and impact organically.
• Celebrity spokesperson with authentic connection to the message: Colin Kaepernick's personal history and activism lent authenticity and weight to the campaign's message.
• Simple yet powerful call-to-action: "Believe in something, even if it means sacrificing everything" became a rallying cry, encapsulating the campaign's core message.

Pros:

• Generated $6 billion in brand value and a 31% sales increase: Despite initial controversy, the campaign ultimately proved highly profitable.
• Created authentic emotional connection with target audience: The campaign resonated deeply with Nike's target demographic, fostering brand loyalty and positive sentiment.
• Sparked meaningful cultural conversations: 'Dream Crazy' transcended advertising and sparked wider discussions about social justice and the pursuit of dreams.
• Positioned the brand as standing for something beyond products: The campaign solidified Nike's image as a brand with values and a commitment to social issues.

Cons:

• Faced backlash from some consumers who disagreed with the messaging: The controversial nature of the campaign inevitably led to some negative reactions and boycotts.
• Initial stock price dip (though recovered and grew afterward): The initial market reaction was negative, demonstrating the inherent risks of taking a strong public stand.
• Risk of alienating portions of customer base: While the campaign ultimately expanded Nike's reach, it risked alienating customers who disagreed with the messaging.

Examples of Success:

• The main 2-minute video featuring Kaepernick received over 80 million views.
• The hashtag #JustDoIt saw record engagement levels.
• Became one of the most talked-about campaigns of 2018.

Tips for Implementing Similar Social Media Storytelling:

• Align social storytelling with authentic brand values: Ensure your message aligns with your brand's core values to maintain authenticity and avoid appearing opportunistic.
• Be prepared for both positive and negative reactions when taking a stand: Controversial campaigns can generate strong reactions, so be prepared for both praise and criticism.
• Create content that works across different platform contexts: Tailor your content to suit the specific characteristics of each social media platform.
• Focus on emotional resonance over direct product selling: Prioritize emotional connection with your audience over traditional product-focused advertising.

This campaign deserves its place on this list of social media storytelling examples because it demonstrates the power of taking a stand, aligning with a social cause, and creating a truly resonant narrative. It showcases how a well-crafted social media campaign can transcend advertising and become a cultural touchstone, generating both significant financial returns and meaningful social impact. This example provides valuable insights for social media marketers, content creators, and businesses of all sizes seeking to leverage the power of storytelling to connect with their target audiences on a deeper level.

2. Airbnb's User-Generated Content Strategy

Airbnb provides a powerful social media storytelling example, demonstrating how a brand can leverage user-generated content (UGC) to build a thriving community and drive authentic engagement. Instead of relying solely on polished, professionally produced content, Airbnb built its social media presence around the real experiences of its hosts and guests. This strategy fosters a sense of connection, belonging, and authentic travel, perfectly aligning with the brand's core proposition. It allows potential customers to envision themselves within the Airbnb community, experiencing unique travel moments firsthand.

This approach involves showcasing a diverse range of user-generated photos and videos across various platforms, from Instagram Stories and IGTV to YouTube, each adapted to suit the platform's specific format. Instead of focusing on property features, Airbnb emphasizes the personal human stories behind each stay. This shift in focus allows for a constant stream of fresh, relatable content that resonates deeply with audiences seeking genuine travel experiences. Campaigns like #LiveThere exemplify this approach, offering glimpses into the authentic local experiences facilitated by Airbnb. Their Instagram feed provides a curated window into real host homes and the stories they hold, fostering a sense of community and wanderlust. The overarching 'Belong Anywhere' narrative further reinforces this message across all social channels, solidifying Airbnb's brand identity as a facilitator of connection and belonging.

User-generated content (UGC) is a powerful tool for building trust and authenticity. For a deeper dive into successful UGC strategies, learn more about how top brands are crushing it with UGC campaigns. This strategy offers numerous benefits, including significantly lower content production costs and a constantly refreshing content pipeline. It fosters a strong sense of community among hosts and guests, contributing to increased brand loyalty. However, this approach also presents challenges. Maintaining consistent brand voice and messaging can be difficult with UGC, and significant resources are required for content curation and moderation. Navigating privacy concerns related to user content requires careful consideration and clear guidelines.

Tips for Leveraging UGC in Your Social Media Storytelling:

• Create clear submission guidelines: Define the type of content you're looking for and set clear expectations for quality and style.
• Develop a consistent visual editing style for UGC: This will help maintain a cohesive brand aesthetic despite the diverse range of content.
• Feature diverse stories: Showcase the breadth of experiences within your community to maximize reach and resonance.
• Combine professional content with user-generated stories: This creates a balanced content mix and reinforces your brand messaging.
• Always get proper permissions before sharing user content: This is crucial for protecting user privacy and maintaining ethical practices. You can learn more about Airbnb's User-Generated Content Strategy to gain further insights.

Airbnb’s user-generated content strategy is a prime social media storytelling example because it demonstrates the power of authenticity in connecting with audiences. By prioritizing real experiences and fostering a sense of community, Airbnb has effectively transformed its users into brand ambassadors, creating a constantly evolving and engaging narrative that reinforces their position in the market. This approach is particularly effective for businesses in the travel and hospitality industries but can be adapted across various sectors seeking to build trust and foster genuine connections with their target audiences.

3. National Geographic's Visual Storytelling

National Geographic sets a gold standard for visual storytelling on social media, demonstrating how powerful imagery combined with informative narratives can captivate a massive audience. They've successfully translated their century-long legacy in photojournalism to the digital sphere, particularly on Instagram, becoming one of the most followed brands worldwide. Their approach hinges on showcasing breathtaking photography and videography paired with educational captions that explore a range of topics, from science and culture to wildlife and environmental conservation. This serves as a prime social media storytelling example for brands looking to connect with their audience on a deeper level.

National Geographic's success lies in several key features: professional-quality visuals, in-depth caption storytelling providing crucial context, a consistent posting schedule across multiple specialized accounts (e.g., @natgeotravel, @natgeowild), and seamless cross-promotion between their traditional publications and social media platforms. This multi-faceted approach creates a rich and immersive experience for their followers.

This strategy offers numerous benefits. With over 140 million Instagram followers across their accounts, they boast significantly higher engagement rates than other media brands. They’ve managed to maintain their established brand legacy while simultaneously reaching and engaging new, younger audiences. Perhaps most importantly, they’ve demonstrated that educational content can indeed thrive on social media, proving that entertainment and information can coexist effectively.

However, this high-quality approach also comes with challenges. Producing professional-grade content requires a significant investment, necessitating specialized talent like photographers, scientists, and writers. Simplifying complex scientific or cultural topics for social media consumption also presents a constant challenge. Finally, National Geographic faces the ongoing task of balancing its entertainment value with its core educational mission.

Several compelling examples highlight National Geographic's visual storytelling prowess. Their "Your Shot" community provides a platform for amateur photographers to share their work, fostering a sense of community and user-generated content. Their impactful visual narratives on climate change have played a crucial role in raising awareness about this critical issue. And who could forget Paul Nicklen's viral video of a starving polar bear, a poignant example of how powerful visuals can evoke empathy and spark conversations around environmental conservation?

If you’re looking to leverage National Geographic’s approach for your own social media storytelling, consider these tips:

• Lead with the visual: Capture attention with stunning imagery or video.
• Follow with educational context: Provide valuable information and insights in your captions.
• Develop a recognizable visual style: Create a consistent aesthetic that sets your brand apart in crowded feeds.
• Use storytelling to make complex topics accessible: Break down information into digestible narratives.
• Create themed content series: Build anticipation and encourage repeat engagement.
• Encourage audience discussion around important topics: Foster a sense of community and dialogue.

National Geographic, alongside renowned photographers like Paul Nicklen and Cory Richards, and numerous explorers and scientists, has popularized this powerful form of visual storytelling. Their success demonstrates that by investing in high-quality visuals and informative narratives, brands can effectively educate, engage, and inspire audiences on social media. This makes National Geographic an indispensable social media storytelling example for anyone striving to create meaningful connections with their audience. You can explore their Instagram here.

4. Glossier's Community-Centered Approach

Glossier stands as a prime social media storytelling example, demonstrating the power of a community-centered approach. Instead of relying on traditional advertising, Glossier built a billion-dollar brand by placing their customers at the heart of their narrative. This strategy treats every customer as a potential influencer, leveraging user-generated content, unfiltered visuals, and direct community engagement to shape product development and marketing initiatives. This fosters a sense of belonging and co-creation, turning customers into passionate brand advocates.

Glossier's success stems from several key features: a customer-as-influencer content strategy, a minimalist and instantly recognizable aesthetic, genuine two-way communication with followers, and product development directly informed by community feedback. This approach facilitates organic growth and fosters brand loyalty. For example, their 'Body Hero' campaign showcased diverse, unretouched bodies, resonating deeply with their target audience and challenging conventional beauty standards. Similarly, Instagram Stories featuring real employees using Glossier products adds a relatable human touch, further strengthening the brand's connection with its community. Deeper storytelling opportunities are cultivated through the Into The Gloss blog, providing a platform for richer content and community interaction. You can learn more about Glossier's Community-Centered Approach.

This community-centric social media storytelling example is incredibly effective because it builds trust and authenticity. By featuring real people and prioritizing genuine engagement, Glossier creates a sense of belonging that resonates deeply with consumers. This approach is particularly beneficial for brands targeting younger demographics and those seeking authentic connections.

Pros:

• Built a $1.2 billion company with minimal traditional advertising.
• Cultivated an extremely loyal customer base.
• Achieved 80% of growth from organic peer-to-peer recommendations.
• Established a direct line to consumer preferences and trends.

Cons:

• Faces the challenge of scaling personal connection as the brand grows.
• Remains dependent on social algorithms for visibility.
• Must navigate the delicate balance of maintaining authenticity while increasing commercial success.
• Experienced limited demographic reach in early growth phases.

Tips for Implementing a Community-Centered Approach:

• Respond directly to customer comments and messages.
• Feature diverse, real customers in your marketing materials.
• Develop a recognizable visual language for your brand.
• Create content that feels conversational rather than overly promotional.
• Use multiple formats (Stories, Reels, posts) to tell different parts of your brand story.

Glossier's community-centered approach deserves a prominent place on this list of social media storytelling examples because it showcases the power of authentic engagement and customer-driven narratives. By prioritizing its community, Glossier has not only built a successful brand but also redefined beauty marketing in the digital age. This method is particularly relevant for social media marketers, content creators, digital marketing agencies, small business owners, and corporate professionals looking to build strong, engaged communities around their brands.

5. Wendy's Twitter Persona: A Masterclass in Social Media Storytelling

Wendy's provides one of the most compelling social media storytelling examples, demonstrating how a distinct brand voice can elevate a company beyond its products. Their Twitter persona has transformed how brands approach social media, proving that a carefully crafted online personality can generate massive engagement and cultural relevance. This approach isn't about simply posting product updates; it's about crafting an ongoing narrative that resonates with a target audience, making Wendy's a key example of effective social media storytelling.

This strategy revolves around creating a consistent, easily identifiable character for the brand. For Wendy's, this character is sassy, quick-witted, and unafraid to engage in playful banter – even with competitors. This distinct personality shines through in every tweet, creating a continuous story about the brand's values and attitude. This humanizes Wendy's, making it relatable and engaging in a way traditional advertising often struggles to achieve.

Features of Wendy's Approach:

• Distinct, consistent brand voice: The "sassy" voice is maintained across all interactions.
• Real-time engagement: Wendy's actively participates in conversations and trends, often responding to followers and other brands directly.
• Blending humor with product messaging: While witty banter takes center stage, subtle product integration keeps Wendy's top-of-mind.
• Strategic use of Twitter's conversational format: They leverage threads, quote tweets, and replies to maximize engagement and narrative development.

Successful Implementation Examples:

• #NuggsForCarter: This campaign, sparked by a teenager's quest for free nuggets, broke Twitter retweet records and became a viral sensation, demonstrating the power of organic reach driven by a relatable story.
• Ongoing "Roast" Sessions: Regularly roasting competitors and even engaging in self-deprecating humor positions Wendy's as confident and playful.
• National Roast Day: This annual event solidifies Wendy's position as the king of the roast, generating massive engagement and brand awareness.

Pros:

• Massive organic reach through viral exchanges: Authenticity and humor drive shares and engagement.
• Strong brand differentiation: In a crowded fast-food landscape, Wendy's stands out.
• Cultural relevance beyond traditional advertising: Their Twitter presence transcends marketing, becoming part of internet culture.
• Active following seeking out content: Users anticipate Wendy's next tweet, creating a loyal audience.

Cons:

• Risk of controversial or misinterpreted comments: Humor can be subjective, leading to potential backlash.
• Maintaining consistent voice across team members: Requires rigorous training and clear guidelines.
• Balancing humor with appropriate brand messaging: Over-reliance on humor can overshadow product messaging.
• Limited transferability to other platforms: The Twitter persona might not translate effectively to platforms with different communication styles.

Tips for Implementing This Approach:

• Develop clear voice guidelines: Ensure consistent brand personality across all interactions.
• Create approval processes for quick responses: Timeliness is crucial in real-time engagement.
• Know when humor is appropriate: Be mindful of current events and social sensitivities.
• Use platform-specific features strategically: Leverage threads and quote tweets for storytelling.
• Monitor trending conversations for relevant engagement opportunities: Participate in relevant conversations to stay top-of-mind.

Popularized By: Wendy's social media team, VML (their agency partner), and Carter Wilkerson (#NuggsForCarter).

Wendy's Twitter persona deserves a spot on this list of social media storytelling examples because it demonstrates how a well-defined and consistently implemented brand voice can create authentic connections, drive organic engagement, and build lasting cultural relevance. By focusing on creating a relatable character and engaging with its audience in a genuine and entertaining way, Wendy’s has crafted a social media success story that continues to inspire other brands. This strategy highlights how crucial it is to think beyond traditional advertising and embrace the power of social media as a platform for storytelling.

6. Apple's Shot on iPhone Campaign: A Masterclass in Social Media Storytelling

Apple's 'Shot on iPhone' campaign serves as a prime example of product-focused social media storytelling, earning its place on this list for its innovative approach and enduring success. This campaign cleverly leverages user-generated content (UGC) to showcase the iPhone's camera capabilities in a relatable and aspirational way. Instead of relying on traditional advertising, Apple empowers its users to tell the story, turning everyday moments into stunning visuals that speak volumes about the product. This approach has effectively transformed customers into brand ambassadors, fostering a thriving community around the iPhone’s photography prowess.

How it Works:

The campaign's brilliance lies in its simplicity. Apple encourages iPhone users to share their best photos and videos taken with their devices using the hashtag #ShotOniPhone. This simple, consistent hashtag allows Apple to curate and showcase the most compelling visuals across various platforms. The campaign extends beyond social media, appearing on billboards, in TV commercials, and even in dedicated photo exhibitions, further amplifying the reach and impact of the user-generated narratives. By highlighting the real-world results achievable with the iPhone camera, Apple effectively demonstrates product benefits without resorting to technical jargon.

Examples of Successful Implementation:

• Annual 'Shot on iPhone' Photo Contests: These contests incentivize high-quality submissions and generate significant buzz around the campaign. Winning photos are showcased globally, providing further recognition for the photographers and reinforcing the iPhone's photographic excellence.
• Platform-Specific Series: Apple tailors content to different social media platforms. For instance, vertical Stories on Instagram showcase the iPhone's versatility for capturing everyday moments in a format native to the platform.
• Themed Challenges: Challenges focused on specific features, such as Night mode photography, encourage users to explore and master different aspects of the iPhone camera, generating a diverse range of content while highlighting specific product capabilities.

Tips for Implementing a Similar Strategy:

• Create Clear Submission Mechanisms: Make it easy for users to participate by establishing clear guidelines and designated submission channels.
• Develop Content Themes: Focus on specific product capabilities or themes to guide user-generated content and ensure relevance to your brand.
• Feature Diverse Creators and Subjects: Showcase a wide range of perspectives and photographic styles to resonate with a broader audience and build a more inclusive community.
• Provide Occasional Photography Tips: Encourage participation and skill development by sharing tips and tutorials related to your product's features.
• Balance Amateur Content with More Professional User Examples: While celebrating everyday users is key, showcasing high-quality examples from skilled photographers can elevate the campaign's aesthetic appeal and inspire others.

Pros and Cons:

Pros:

• Massive reach (over 15 million Instagram posts using #ShotOniPhone)
• Effectively demonstrates product benefits without technical specifications
• Creates aspirational yet achievable content
• Perpetual content generation by users

Cons:

• Requires extensive content curation
• Best examples often come from skilled photographers, not average users
• Challenge of maintaining freshness over many years
• Competitive copycat campaigns

When and Why to Use This Approach:

This user-generated content-driven approach to social media storytelling is particularly effective for products with tangible creative outputs. If your product enables users to create something – be it photos, videos, music, art, or even written content – leveraging UGC can be a powerful way to demonstrate its value proposition authentically. This method is particularly effective for building community, fostering brand loyalty, and driving organic reach. By empowering your users to become storytellers, you can create a powerful and sustainable social media marketing strategy that resonates with your target audience. Apple's 'Shot on iPhone' campaign demonstrates that sometimes the most compelling stories are the ones told by your users, not by your brand.

7. Spotify Wrapped Annual Stories

Spotify Wrapped is a prime example of social media storytelling, transforming raw user data into a highly anticipated annual event that dominates social feeds every December. This clever campaign showcases how personalized data visualization can be leveraged to create a powerful and engaging narrative, making it a standout example among social media storytelling examples. By presenting individual listening habits in a visually engaging and shareable format, Spotify creates a cultural moment centered around personal music taste while simultaneously reinforcing the value proposition of its platform. This approach has earned Spotify Wrapped a well-deserved spot on this list.

How it Works: Spotify collects user listening data throughout the year. Then, towards the end of each year, they package this data into personalized "Wrapped" stories. These stories highlight each user's top artists, songs, genres, and listening minutes, presented through vibrant visuals, interactive elements, and playful summaries of their year in music. The time-limited, annual nature of the campaign creates a sense of scarcity and FOMO (fear of missing out), encouraging users to actively participate and share their results.

Successful Implementation Examples: The impact of Spotify Wrapped is undeniable. The 2021 campaign, for example, reached over 120 million users. Learn more about Spotify Wrapped Annual Stories The format has evolved significantly over time, from simple lists of top tracks to the dynamic and interactive Stories format we see today. They've even incorporated artist integration, allowing musicians to connect with their top listeners and thank them for their support.

Actionable Tips for Your Own Storytelling:

• Make Data Personal and Meaningful: Don't just present dry statistics. Connect the data to individual experiences and emotions. Spotify Wrapped achieves this by framing your listening habits as a unique story, not just a list of songs.
• Design for Shareability: Clear branding and visually compelling graphics are essential. Spotify Wrapped is instantly recognizable, further amplifying its reach. Consider creating multiple versions of your story optimized for different social media platforms (Instagram Stories, Twitter, Facebook, etc.).
• Build Anticipation: Generate buzz and excitement before launch with teaser content and announcements. Spotify expertly leverages pre-release hype to maximize engagement.
• Keep it Fresh: To avoid campaign fatigue, refresh the format and introduce new features each year. Spotify Wrapped's continued evolution keeps users engaged and anticipating the next reveal.

When and Why to Use This Approach: This annual, data-driven storytelling approach works particularly well for platforms with substantial user data. It’s ideal for reinforcing brand loyalty, driving app engagement (through downloads and usage), and sparking social conversation. However, it requires significant investment in data infrastructure and creative execution.

Pros:

• Generates millions of organic social shares annually.
• Increases app downloads and engagement.
• Creates cultural conversation around the brand.
• Demonstrates platform value through personal data insights.

Cons:

• Limited to annual release (though this creates scarcity).
• Dependency on users sharing the content.
• Potential privacy concerns around data collection.
• Technical challenges delivering to millions of users simultaneously.

Spotify Wrapped's success illustrates how a smart social media storytelling strategy can transform user data into a powerful marketing tool. By focusing on personalization, shareability, and a consistent annual release, Spotify has created a winning formula that other brands can learn from and adapt to their own contexts.

Social Media Storytelling: Top 7 Examples Comparison

Campaign / Strategy	Implementation Complexity 🔄	Resource Requirements 🔄	Expected Outcomes 📊	Ideal Use Cases 💡	Key Advantages ⭐
Nike's 'Dream Crazy' Campaign	High – celebrity involvement, multi-platform coordination	High – professional production, crisis management	Strong brand value growth, cultural impact, emotional connection	Brands taking social or cultural stands that align with values	Powerful emotional resonance, viral engagement
Airbnb's User-Generated Content	Moderate – content curation and platform adaptation needed	Moderate – community management, content moderation	Authentic content, community building, cost-effective storytelling	Brands leveraging user stories to build trust and authenticity	Low production cost, continual fresh content
National Geographic's Visual Storytelling	High – professional photography, expert storytelling	Very High – specialized talent, production investment	High engagement, brand legacy reinforcement, educational impact	Educational, conservation, or visually driven brands	Stunning visuals paired with educational value
Glossier's Community-Centered Approach	Moderate – ongoing customer engagement and content creation	Moderate – social media management, community interaction	Strong customer loyalty, organic growth, direct feedback	Consumer brands focused on community and peer advocacy	High authenticity, organic peer-to-peer growth
Wendy's Twitter Persona	Moderate – consistent voice and real-time interaction	Moderate – skilled social media team	Viral reach, brand differentiation, cultural relevance	Food and beverage brands aiming for humorous, timely engagement	Distinctive voice, strong social engagement
Apple's Shot on iPhone Campaign	Moderate – user content collection and curation	Moderate to High – curation and professional content mix	Product capability demonstration, aspirational content	Tech brands showcasing user product experiences	Authentic product showcasing, large user participation
Spotify Wrapped Annual Stories	High – personalized data integration, annual design updates	High – data handling, creative design, technical delivery	Massive organic sharing, increased engagement, cultural event	Platforms with rich user data aiming for personalized storytelling	Highly shareable, creates anticipation and brand loyalty

Craft Your Own Winning Social Media Story

From Nike's inspiring campaigns to Spotify's personalized user experiences, the social media storytelling examples explored in this article demonstrate the power of narrative in the digital age. Key takeaways include the importance of authenticity, like Glossier's community-driven approach, the impact of visually driven storytelling, as seen with National Geographic, and the strategic use of platform-specific features, exemplified by Wendy's witty Twitter persona. Mastering these elements is crucial for cutting through the noise and forging genuine connections with your audience. By weaving compelling narratives, you can transform your social media presence from a broadcasting platform into a dynamic space where your brand's story unfolds, fostering engagement, building loyalty, and ultimately driving business growth.

Remember, effective social media storytelling isn't about mimicking these examples verbatim, but about understanding the underlying principles and adapting them to your unique brand and audience. Take inspiration from these successful campaigns and start crafting your own narratives. Want to transform your brand story into visually stunning content, especially carousel posts perfect for various social media platforms? Explore Lumeo (https://lumeo.me) and discover how its user-friendly interface and customizable features can help you bring your social media storytelling to life.