10 LinkedIn Carousel Examples: Formats, Tips & Best Practices
10 LinkedIn Carousel Examples: Formats, Tips & Best Practices
Seeing real examples is the best way to understand what works on LinkedIn. In this guide, we'll break down 10 carousel formats that consistently generate high engagement, with tips on how to adapt them for your industry.
TL;DR: The highest-performing LinkedIn carousels follow these formats: educational tips (how-tos), thought leadership, case studies, industry insights, personal stories, product launches, recruitment posts, behind-the-scenes content, comparison posts, and toolkits. Each format has a specific structure that works.
Why LinkedIn Carousels Work
Before diving into examples, let's understand why carousels outperform other content formats:
- Interaction = Algorithm boost – LinkedIn's algorithm rewards content that keeps users engaged. Swiping through pages signals engagement.
- Longer dwell time – Users spend more time with carousels than single posts, increasing the chance they'll comment or share.
- Storytelling – Carousels let you tell a complete story across multiple pages, not just one idea.
- Shareability – People are more likely to share carousels because they feel like complete, valuable pieces of content.
- Professional presentation – Carousels look polished and intentional, building credibility.
10 LinkedIn Carousel Examples by Use Case
1. Educational Carousels (Tips & How-Tos)
What it is: Step-by-step guides, tips, or tutorials presented as a numbered list.
Structure:
- Page 1: Hook with the benefit ("5 Ways to Increase LinkedIn Engagement by 300%")
- Pages 2-6: One tip per page with explanation and example
- Page 7: Summary or CTA
Example content:
- "5 LinkedIn Writing Tips That Get More Comments"
- "7 Mistakes Killing Your LinkedIn Engagement"
- "10 Ways to Optimize Your LinkedIn Profile"
Why it works:
- People love actionable, numbered lists
- Easy to scan and digest
- Highly shareable (people want to share tips with their network)
- Positions you as an expert
Best practices:
- Use bold headlines for each tip
- Keep explanations to 2-3 sentences
- Include a real example or statistic
- Number each page (1/5, 2/5, etc.)
Engagement potential: ⭐⭐⭐⭐⭐ (Highest)
2. Thought Leadership & Opinions
What it is: Your unique perspective on industry trends, challenges, or opportunities.
Structure:
- Page 1: Bold opinion or observation ("The Future of Remote Work Isn't What You Think")
- Pages 2-4: Supporting arguments with data or examples
- Page 5: Call for discussion ("What's your take?")
Example content:
- "Why AI Won't Replace Your Job (But This Will)"
- "The Death of the 9-to-5 (And What Comes Next)"
- "Why Your Company's Culture Strategy Is Failing"
Why it works:
- Controversial or contrarian takes generate discussion
- People comment to agree or disagree
- Positions you as a thought leader
- More likely to be shared and discussed
Best practices:
- Start with a bold, debatable statement
- Back it up with data or real examples
- Acknowledge counterarguments
- End with an open question to spark debate
Engagement potential: ⭐⭐⭐⭐ (High)
3. Case Studies & Results
What it is: Before-and-after stories showing real results your clients or you achieved.
Structure:
- Page 1: The challenge ("Client was getting 2 leads/month")
- Pages 2-3: The solution (what you did)
- Pages 4-5: The results (metrics, outcomes)
- Page 6: Lesson learned or CTA
Example content:
- "How We Increased Sales by 250% in 6 Months"
- "From 0 to $100K Revenue: Our First Year Story"
- "How This Company Reduced Customer Churn by 40%"
Why it works:
- Proof of results builds trust and credibility
- Specific metrics are more believable than vague claims
- People want to know "how did they do it?"
- Highly relevant to your target audience
Best practices:
- Use specific numbers (not "increased a lot," but "increased 250%")
- Show the before and after visually if possible
- Explain the key turning points
- Make it relatable to your audience's challenges
Engagement potential: ⭐⭐⭐⭐ (High)
4. Tips & Toolkits
What it is: A collection of resources, templates, or tools your audience can use immediately.
Structure:
- Page 1: Hook ("The 5 Tools I Use Every Day")
- Pages 2-6: One tool per page with description and link
- Page 7: Where to find them or how to access
Example content:
- "5 Free Tools That Saved Me 10 Hours/Week"
- "The Marketing Stack Every Startup Needs"
- "My Favorite Productivity Apps (2026)"
Why it works:
- People love free resources
- Highly practical and immediately useful
- Positions you as knowledgeable and generous
- High save rate (people save for later)
Best practices:
- Include tool names, links, and pricing (free/paid)
- Explain why you use each tool
- Include a mix of free and paid options
- Add a CTA to share their favorite tools in comments
Engagement potential: ⭐⭐⭐⭐ (High)
5. Personal Stories & Lessons Learned
What it is: A personal narrative that teaches a lesson or shares a vulnerability.
Structure:
- Page 1: Hook ("The Mistake That Cost Me $50K")
- Pages 2-4: The story (what happened, why, context)
- Pages 5-6: The lesson learned
- Page 7: How it applies to your audience
Example content:
- "I Quit My 6-Figure Job. Here's What I Learned."
- "The Failure That Changed My Career"
- "How I Overcame Imposter Syndrome"
Why it works:
- People connect with authentic, vulnerable stories
- Relatability drives engagement and comments
- Memorable and shareable
- Builds personal brand and trust
Best practices:
- Be specific and honest (avoid generic stories)
- Include emotions and real details
- Connect the lesson to your audience's challenges
- End with a reflection or question
Engagement potential: ⭐⭐⭐⭐⭐ (Highest)
6. Industry Insights & Trends
What it is: Analysis of industry trends, data, or predictions.
Structure:
- Page 1: Trend or insight ("3 Trends Reshaping Marketing in 2026")
- Pages 2-4: One trend per page with explanation and implications
- Page 5: What this means for your audience
- Page 6: CTA (discussion or resource)
Example content:
- "5 Marketing Trends to Watch in 2026"
- "Why Your Industry Is About to Change"
- "The Data Behind Remote Work Success"
Why it works:
- People want to stay informed about industry changes
- Data-backed insights build credibility
- Helps your audience prepare for the future
- Positions you as an industry expert
Best practices:
- Use recent data and statistics
- Cite your sources
- Explain the "why" behind each trend
- Connect trends to actionable implications
Engagement potential: ⭐⭐⭐⭐ (High)
7. Product Launches & Announcements
What it is: Introducing a new product, feature, or service in an engaging way.
Structure:
- Page 1: The announcement ("We Just Launched...")
- Pages 2-3: Problem it solves
- Pages 4-5: Key features and benefits
- Page 6: Availability and pricing
- Page 7: CTA (try it, sign up, learn more)
Example content:
- "We Just Launched Our New AI Tool"
- "Introducing [Product]: Here's What It Does"
- "New Feature Alert: Here's How It Works"
Why it works:
- Creates excitement and anticipation
- Explains the value clearly
- Drives traffic and sign-ups
- Reaches your engaged audience first
Best practices:
- Lead with the benefit, not the feature
- Show visuals or screenshots
- Include pricing and availability
- Make the CTA clear and easy
Engagement potential: ⭐⭐⭐ (Medium-High)
8. Recruitment & Hiring Posts
What it is: Attracting talent by showcasing your company culture or open roles.
Structure:
- Page 1: Hook ("We're Hiring! Here's Why You Should Join Us")
- Pages 2-3: Company culture and values
- Pages 4-5: Open roles and requirements
- Page 6: Benefits and perks
- Page 7: How to apply
Example content:
- "We're Hiring: 5 Reasons to Join Our Team"
- "Meet Our Team: Here's What It's Like to Work Here"
- "Open Role: Senior Marketing Manager"
Why it works:
- Reaches passive candidates who might not be actively job hunting
- Showcases company culture (attracts better fits)
- More engaging than a standard job posting
- Builds employer brand
Best practices:
- Show real team members and culture
- Be honest about the role and company
- Include salary range if possible
- Make applying easy (link to careers page)
Engagement potential: ⭐⭐⭐ (Medium)
9. Behind-the-Scenes Content
What it is: A peek into your process, workspace, or day-to-day operations.
Structure:
- Page 1: Hook ("A Day in My Life as a [Role]")
- Pages 2-5: Different moments or tasks throughout the day
- Page 6: Lessons or insights from your work
- Page 7: Invitation to connect or follow
Example content:
- "A Day in My Life as a Startup Founder"
- "How We Create Content at [Company]"
- "Behind the Scenes: Our Product Development Process"
Why it works:
- Humanizes your brand
- People are curious about how things work
- Builds connection and relatability
- Differentiates you from competitors
Best practices:
- Use real photos or screenshots
- Be authentic and unpolished (perfection is boring)
- Show the messy, real parts of your work
- Include a personal reflection
Engagement potential: ⭐⭐⭐⭐ (High)
10. Comparison Posts
What it is: Comparing two approaches, tools, or strategies side-by-side.
Structure:
- Page 1: Hook ("Option A vs. Option B: Which Is Better?")
- Pages 2-4: Option A (pros, cons, when to use)
- Pages 5-7: Option B (pros, cons, when to use)
- Page 8: Recommendation or conclusion
Example content:
- "Freelance vs. Full-Time: Which Is Right for You?"
- "Email Marketing vs. Social Media: Where to Focus"
- "In-House vs. Agency: Pros and Cons"
Why it works:
- Helps people make decisions
- Positions you as knowledgeable and balanced
- Generates discussion (people have strong opinions)
- Highly useful and shareable
Best practices:
- Be fair to both sides (don't just promote your preference)
- Use a clear comparison table or format
- Include real pros and cons
- End with a nuanced recommendation
Engagement potential: ⭐⭐⭐⭐ (High)
How to Create Your Own Carousel
Now that you've seen 10 formats, here's how to create your own:
Step 1: Choose your format – Which of the 10 above fits your message?
Step 2: Define your hook – What's the benefit or curiosity factor on page 1?
Step 3: Outline your content – What are the 3-7 main points you want to cover?
Step 4: Design – Create your carousel using Canva, PowerPoint, or a design tool
Step 5: Export as PDF – Make sure it's 1080 x 1350 pixels and under 25 MB
Step 6: Upload to LinkedIn – Follow this guide
Step 7: Engage – Reply to comments within the first hour to boost reach
Generate Carousels Instantly with Lumeo
Creating a carousel from scratch takes time—choosing a format, designing each page, ensuring consistent branding, exporting as PDF. Lumeo does this in seconds.
Lumeo's carousel templates include:
- ✅ Educational tips (5-step, 7-step, 10-step formats)
- ✅ Thought leadership (opinion + supporting points)
- ✅ Case studies (before/after format)
- ✅ Personal stories (narrative structure)
- ✅ Industry insights (trend analysis)
- ✅ Product launches (feature showcase)
- ✅ Recruitment posts (culture + roles)
- ✅ Behind-the-scenes (day-in-the-life)
- ✅ Comparisons (side-by-side format)
- ✅ Toolkits (resource collection)
Instead of spending 30 minutes designing, you can create a professional carousel in under 5 minutes with Lumeo.
FAQ: LinkedIn Carousel Examples
Q: Which carousel format gets the most engagement?
A: Educational tips and personal stories typically get the highest engagement. People love actionable advice and authentic stories.
Q: How many pages should my carousel have?
A: 5-7 pages is ideal. Long enough to provide value, short enough to keep people engaged.
Q: Can I mix formats (e.g., tips + personal story)?
A: Yes, but keep it cohesive. A carousel that jumps between unrelated ideas feels disjointed.
Q: What's the best time to post a carousel?
A: Tuesday-Thursday, 8-10 AM in your audience's timezone. This is when LinkedIn engagement peaks.
Q: Should I include a CTA in every carousel?
A: Yes, but make it natural. Your CTA could be "comment with your thoughts," "share this with your network," or "check out our product."
Q: How often should I post carousels?
A: 1-2 times per week is a good starting point. Test and adjust based on your audience's response.
Q: Can I repost the same carousel?
A: Yes, but wait at least 2-3 months and update the content slightly. LinkedIn's algorithm will treat it as new content.
Q: Do carousels work for B2B and B2C?
A: Yes, both. Adjust the format and tone to match your audience.