Struggling with low engagement? This listicle reveals seven actionable tactics on how to get more views on LinkedIn: native video content, personal storytelling, interactive polls, news commentary, educational posts, employee/customer story amplification, and strategic hashtag & SEO optimization. Youâll discover step-by-step guidance to expand your network, boost credibility, and open up new career or business opportunities. Each tip is tailored for social media marketers, content creators, agencies, and professionals eager to make their LinkedIn presence stand out. Jump straight to these proven strategies and watch your LinkedIn views climb. Want to transform static posts into engaging carousels? Check out Lumeo!
Want to know how to get more views on LinkedIn? One of the most effective strategies is leveraging the power of native video. This means uploading your video content directly to LinkedIn instead of simply sharing links to videos hosted on other platforms like YouTube or Vimeo. Why? Because LinkedIn's algorithm prioritizes native video, giving it significantly greater organic reach and showcasing it to a wider audience within the platform's feed. This translates to more views, increased engagement, and a higher chance of your content going viral.
This approach involves creating short, engaging videos specifically tailored for a professional audience. Think valuable insights, compelling stories, industry updates, or behind-the-scenes glimpses into your work. The beauty of native video lies in its ability to capture attention in a way that static text or image posts simply can't. Since videos autoplay in users' feeds (initially without sound), they immediately draw the eye and offer a more dynamic and memorable experience.
LinkedIn provides a robust platform for native video, boasting several key features: videos autoplay within the feed, offering immediate visibility; you get higher organic reach compared to other content types; built-in analytics provide valuable performance metrics; you can add captions and subtitles for accessibility and to engage viewers watching with the sound off; and the platform supports various video formats and lengths up to 10 minutes, giving you flexibility in your content creation.
The pros of using native video are numerous: significantly higher engagement rates than text or image posts, algorithm prioritization leading to increased visibility, more memorable and shareable content, stronger personal connections with your audience, and a higher potential for viral reach. Consider the examples of Gary Vaynerchuk, who consistently garners 50,000+ views on his daily videos, or Simon Sinek whose leadership insights videos generate millions of views. Even behind-the-scenes business videos, like those from Amy Porterfield, can achieve remarkable success. Major brands like HubSpot and Salesforce also leverage company culture videos to boost their brand presence and engagement on LinkedIn. These examples demonstrate the power of native video in building a strong and engaged following.
However, it's important to acknowledge the cons. Creating high-quality video content requires more time and resources than crafting a text post. Youâll likely need video editing skills or access to video editing tools, which can add to production costs. And while the potential for high engagement is there, performance can be inconsistent and is ultimately dependent on the quality and relevance of your content.
To maximize your success with native video on LinkedIn and get more views on LinkedIn, consider these actionable tips:
This strategy, popularized by influencers like Gary Vaynerchuk, Simon Sinek, and Amy Porterfield, along with countless LinkedIn thought leaders, has proven to be highly effective. If you're serious about increasing your visibility and engagement on LinkedIn, incorporating a native video content strategy is not just recommended, it's essential. Learn more about Native Video Content Strategy to further refine your approach and maximize your impact on the platform. By understanding the nuances of native video and implementing these tips, you can leverage the power of this medium to connect with your audience on a deeper level, build a stronger brand presence, and ultimately achieve your business goals.
In the bustling digital marketplace of LinkedIn, cutting through the noise and grabbing attention requires more than just sharing industry news or company updates. It demands genuine human connection. One of the most effective ways to achieve this and get more views on LinkedIn is through the power of storytelling with personal experiences. This strategy leverages the inherent human fascination with narratives, using authentic personal and professional anecdotes to resonate with your audience on a deeper level, offering valuable lessons and insights along the way. Instead of presenting yourself as a faceless corporate entity, you invite viewers into your world, fostering a sense of trust and building a loyal following.
Storytelling on LinkedIn isn't about simply recounting events; it's about crafting a narrative with a clear beginning, middle, and end. This structure provides a framework for your experience, allowing you to guide your audience through the journey and culminating in a key takeaway or professional lesson. The magic lies in incorporating personal vulnerability and authentic experiences. Sharing moments of struggle, growth, or even failure allows your audience to see you as a relatable human being, not just a polished professional. This vulnerability fosters emotional connection, making your content memorable and shareable. Think of it as inviting your audience to sit down for a coffee and chat â the tone should be conversational rather than stiff corporate speak.
Consider the impact of vulnerability-focused thought leaders like BrenĂ© Brown. Her posts about vulnerability in leadership have resonated deeply with millions, demonstrating the power of authentic self-disclosure. Similarly, Mel Robbins' open discussions about personal struggles and breakthroughs have built a massive and engaged following. Entrepreneurs sharing their failure stories and the lessons theyâve learned offer invaluable insights to aspiring business owners, and career transition stories from professionals changing industries provide encouragement and practical advice to those navigating similar paths. These examples highlight the wide range of personal experiences that can be effectively leveraged on LinkedIn to connect with a target audience.
So, how can you harness the power of storytelling to get more views on LinkedIn? Start by focusing on universal themes like failure, growth, and perseverance. These relatable experiences transcend industry and job titles, allowing you to connect with a wider audience. Always include a clear professional lesson or takeaway, ensuring your story adds value beyond entertainment. Use specific details to make your stories more vivid and engaging. Instead of saying âI faced a challenge,â describe the specific challenge, the emotions you felt, and the actions you took. This level of detail draws readers into your narrative and makes it more memorable.
To further boost engagement, end your posts with a question to encourage comments and discussions. This simple tactic transforms your post from a monologue into a conversation, fostering a sense of community among your followers. Finally, remember to maintain a balance between personal and professional content. While vulnerability is key, your LinkedIn profile should still primarily reflect your professional expertise. Authenticity is paramount â donât try to manufacture stories. Share experiences that genuinely shaped you, and your audience will recognize and appreciate the honesty.
While storytelling offers significant advantages for increasing visibility and engagement on LinkedIn, it's crucial to acknowledge the potential downsides. Sharing personal information publicly requires careful consideration. Thereâs a risk of oversharing or appearing unprofessional if the content isnât carefully curated and aligned with your professional brand. Crafting compelling narratives can also be time-intensive, requiring thoughtful reflection and careful writing. Finally, itâs important to recognize that your stories may not resonate with all audience segments. However, the benefits of building genuine connections, fostering trust, and differentiating yourself from generic business content often outweigh the risks. By thoughtfully crafting and sharing authentic personal experiences, you can leverage the power of storytelling to get more views on LinkedIn and build a thriving professional community.
Want a simple yet effective way to boost your visibility on LinkedIn and get more views on your content? Leveraging LinkedIn's interactive content features, particularly polls, is a powerful strategy that can significantly amplify your reach and engagement. Polls are a favored content format by the LinkedIn algorithm, meaning they are more likely to be shown to a wider audience within your network and beyond. They encourage active participation, sparking conversations and driving traffic to your profile. This method is a must-have in your toolkit for increasing views on LinkedIn.
LinkedIn's built-in polling functionality makes it incredibly easy to create interactive content. You can pose a question with up to four response options, and the results are displayed in real-time for all viewers to see. This transparency encourages participation and fosters a sense of community. Furthermore, each poll generates a comment thread, providing a space for detailed discussions and deeper engagement with your network. LinkedIn also provides analytics for your polls, showing voting patterns and demographic information, offering valuable audience insights and data for market research.
The beauty of LinkedIn polls lies in their simplicity and effectiveness. They require minimal effort to create, no design skills are needed, and the low barrier to participation (a single click to vote) translates to high engagement rates. This increased engagement signals to LinkedIn's algorithm that your content is valuable, leading to an algorithm boost and increased visibility â which directly translates to more views. You can use polls to gauge audience sentiment, test ideas, gather feedback on new products or services, and even conduct informal market research.
Here are some examples of how professionals across various industries are successfully using LinkedIn polls to get more views on LinkedIn:
While LinkedIn polls offer a plethora of advantages, it's important to be aware of their limitations. Polls are best suited for simple questions with a limited number of predefined answers. They may not be suitable for complex or nuanced topics. Overusing polls can also lead to audience fatigue and diminish their effectiveness. Furthermore, while polls can offer valuable insights, the results may not always be statistically significant, especially with smaller sample sizes.
To maximize the impact of your LinkedIn polls and ensure you get more views on LinkedIn, consider these actionable tips:
By following these tips and understanding the nuances of LinkedIn polls, you can leverage this powerful tool to boost your visibility, engage your audience, and ultimately get more views on LinkedIn. It's a simple, yet highly effective strategy that can significantly enhance your LinkedIn presence and help you achieve your professional goals.
One of the most effective ways to boost your visibility and establish yourself as a thought leader on LinkedIn is by offering timely commentary and insightful "hot takes" on trending industry news. This strategy capitalizes on the platform's inherent focus on professional networking and knowledge sharing, allowing you to connect with a wider audience by engaging with discussions that are already top-of-mind. By providing unique perspectives and data-driven analysis, you can differentiate yourself from the noise and attract the attention of potential clients, collaborators, and employers. This method effectively transforms your LinkedIn profile from a static resume into a dynamic platform for showcasing your expertise and engaging in meaningful conversations. This positions you not just as a participant in your industry but as a shaping force within it.
This approach works by tapping into the natural human interest in current events. When you provide insightful commentary on breaking news, you're not just sharing information; you're offering a valuable service to your network by helping them understand the implications of these developments. This positions you as a go-to resource for industry insights, driving more views to your profile and increasing engagement with your content.
For example, a tech leader commenting on the latest AI regulations not only demonstrates their understanding of the subject but also helps their network navigate the complexities of this evolving landscape. A marketing expert dissecting a recent brand campaignâs success (or failure) provides valuable lessons for other marketers. Similarly, a financial professional explaining market fluctuations empowers their connections to make informed investment decisions. Even HR professionals can leverage this by weighing in on new workplace trend studies, offering practical advice to businesses and individuals alike. These are just a few examples illustrating the versatility of this approach across various industries.
To effectively leverage industry news commentary on LinkedIn, consider the following actionable tips:
While this approach can significantly boost your LinkedIn visibility, it's crucial to be aware of the potential downsides. Staying constantly updated on industry news can be time-consuming, and expressing potentially controversial opinions carries the risk of impacting your professional reputation. Remember that time-sensitive content has a shorter shelf life, and thereâs inherent pressure to formulate well-informed opinions quickly. However, the potential benefits of increased visibility, thought leadership positioning, and opportunities for media mentions and speaking engagements often outweigh the challenges. This strategy is commonly used by industry analysts, business journalists, C-suite executives, and management consultants to establish themselves as authorities in their respective fields, proving its effectiveness in building a strong professional presence on LinkedIn. By carefully considering the pros and cons and following the tips outlined above, you can leverage industry news commentary to significantly enhance your LinkedIn presence and achieve your professional goals.
One of the most effective ways to get more views on LinkedIn and establish yourself as a thought leader in your industry is by creating and sharing value-driven educational content. This approach focuses on providing genuine value to your professional network by helping them solve problems, learn new skills, and gain valuable insights. This strategy, when executed correctly, can significantly boost your visibility and establish you as a go-to resource within your field. If you're looking for how to get more views on LinkedIn, this is a strategy that requires a time investment, but pays off in the long run.
Value-driven educational content encompasses a variety of formats, including how-to guides, industry insights, tips and tricks, tutorials, actionable advice, and resource recommendations. It's about sharing your expertise in a way that empowers your audience and contributes to their professional development. Instead of simply broadcasting promotional material or sharing company updates, this approach prioritizes providing valuable information that resonates with your target audience.
This strategy works by attracting viewers organically. When you consistently share valuable content, your audience recognizes your expertise and begins to trust your insights. This leads to increased engagement, shares, and ultimately, more views. As you provide solutions to their problems and demonstrate your deep understanding of the industry, your profile becomes a valuable resource that people actively seek out. This, in turn, expands your reach and attracts new connections who are interested in the knowledge you share.
Examples of successful implementation of this strategy abound on LinkedIn. Digital marketing guru Neil Patel consistently shares insightful tutorials and strategies on various digital marketing topics, garnering massive engagement and solidifying his position as a leading voice in the field. Sales trainers often break down complex sales methodologies into digestible, actionable steps, offering valuable guidance to aspiring and experienced sales professionals alike. Executive coaches provide leadership development content that equips managers with the skills to lead effectively, and software developers and engineers share technical tutorials that help others navigate complex coding challenges. These individuals understand how to get more views on LinkedIn by consistently providing value to their audience.
Here are some actionable tips for creating value-driven educational content that will help you get more views on LinkedIn:
Pros of Value-Driven Educational Content:
Cons of Value-Driven Educational Content:
Value-driven educational content is a long-term strategy that requires consistent effort and dedication. However, the benefits far outweigh the challenges. By consistently providing valuable insights and actionable advice, you can establish yourself as a thought leader, expand your reach, and attract valuable opportunities. If youâre serious about building a strong presence on LinkedIn and driving meaningful engagement, incorporating value-driven educational content into your content strategy is crucial for understanding how to get more views on LinkedIn. Itâs an investment in your personal brand that will continue to pay dividends over time.
Want to know how to get more views on LinkedIn? One highly effective strategy is leveraging the power of storytelling through employee and customer story amplification. This approach involves sharing and promoting the narratives of your employees, customers, clients, or partners to create authentic and diverse content that resonates with a wider audience. By showcasing different perspectives and experiences, you not only build a stronger sense of community around your brand but also provide valuable social proof and reduce the burden of constant content creation. This strategy is particularly effective in humanizing your brand and demonstrating the real-world impact of your products or services.
Employee and customer story amplification works by tapping into the inherent power of relatable narratives. Instead of relying solely on self-promotional content, you're providing your audience with genuine stories that showcase the value you bring to individuals and businesses. This approach fosters trust and credibility, as it comes directly from the people who have experienced your brand firsthand.
Think about it: a polished corporate advertisement might grab attention, but a heartfelt testimonial from a satisfied customer will likely have a much deeper impact. Similarly, showcasing employee achievements not only boosts morale within your organization but also demonstrates your company culture and values to potential recruits and clients. By amplifying these voices, you create a richer, more engaging experience for your LinkedIn audience, leading to more views, increased engagement, and ultimately, a stronger brand presence.
Here are some specific features of employee and customer story amplification:
Pros of Employee and Customer Story Amplification:
Cons of Employee and Customer Story Amplification:
Examples of Successful Implementation:
Tips for Effective Employee and Customer Story Amplification:
This strategy is frequently utilized by company executives and leaders, HR professionals, customer success managers, and team leaders and managers, proving its effectiveness across various sectors.
When striving to boost your views on LinkedIn, incorporating employee and customer story amplification is a powerful technique. It adds authenticity to your content, promotes engagement, and builds a stronger community around your brand. By showcasing the real-world impact you have on individuals and businesses, you create a more compelling and relatable presence on the platform. Learn more about Employee and Customer Story Amplification This link, while focusing on repurposing strategies, offers insights into maximizing the value of your content, which is relevant when amplifying employee and customer stories. Remember, the more genuine and engaging your content is, the more likely it is to capture attention and generate those valuable views you're after.
Want your LinkedIn content to reach beyond your immediate network and attract a wider audience? Strategic hashtag and SEO optimization is crucial for boosting your visibility and establishing yourself as a thought leader in your industry. This powerful combination leverages relevant hashtags and optimizes your content for LinkedIn's search algorithm, allowing you to tap into a larger pool of potential viewers and followers.
This approach involves meticulous research to identify trending and industry-specific hashtags, coupled with a strategic approach to incorporating keywords within your profile and content. By understanding how LinkedIn's algorithm works, you can effectively position your posts for maximum discoverability. This isn't just about throwing a bunch of hashtags at the end of your post; itâs about understanding your audience, the keywords they use, and how LinkedIn categorizes content.
How It Works:
LinkedIn's algorithm prioritizes content relevant to its users. By using a mix of popular and niche hashtags (3-5 per post), you increase the chances of your content appearing in the feeds of people interested in those topics, even if they aren't directly connected to you. For instance, a post about leadership strategies aimed at executives would benefit from hashtags like #Leadership and #Management, while a marketing professional might use #DigitalMarketing and #SEO. Similarly, entrepreneurs could leverage #StartupLife and #Entrepreneurship to reach a relevant audience. Using trending hashtags, such as #RemoteWork and #WorkFromHome during the pandemic, allows you to join timely conversations and expand your reach.
Optimizing your profile with relevant keywords further enhances your visibility in LinkedIn's search results. Think of your profile as your professional landing page. It should clearly communicate your expertise and the value you bring to your network. Incorporating keywords related to your industry and skills makes it easier for potential connections and recruiters to find you.
Furthermore, content optimization goes beyond just keyword stuffing. It involves crafting valuable, engaging content that answers relevant questions within your niche. This encourages users to spend more time with your posts, signaling to LinkedIn that your content is valuable and worthy of broader distribution.
Features and Benefits of Hashtag and SEO Optimization:
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Actionable Tips:
Learn more about Strategic Hashtag and SEO Optimization
By effectively utilizing hashtag and SEO optimization strategies, you can significantly amplify your content's reach, grow your network, and position yourself as a prominent voice within your industry. Remember that consistency and adapting to the ever-evolving landscape of LinkedIn are key to achieving long-term success. This method deserves its place on this list because it is a fundamental building block for organic growth and maximizing visibility on LinkedIn. While other methods can contribute to increased views, strategic hashtag use and SEO optimization form the foundation upon which other tactics can build. Understanding how to leverage these tools is essential for anyone seeking to maximize their impact on the platform.
Strategy | Implementation Complexity đ | Resource Requirements ⥠| Expected Outcomes đ | Ideal Use Cases đĄ | Key Advantages â |
---|---|---|---|---|---|
Native Video Content Strategy | Medium to High (video production and editing needed) | High (equipment, skills, editing tools) | High engagement and visibility; potential viral reach | Brands and professionals seeking strong personal connections and visibility | High organic reach, algorithm prioritization, memorable and shareable content |
Storytelling with Personal Experiences | Medium (crafting authentic narratives) | Medium (time to write and edit) | Strong emotional connections; trust and credibility | Building personal brand and trust through authentic content | Creates emotional engagement, builds credibility, highly shareable |
LinkedIn Polls and Interactive Content | Low (easy to create) | Low (minimal design or skill required) | Moderate to high engagement and audience insights | Quick audience feedback and market research, boosting interaction | High engagement with low effort, valuable insights, algorithm boost |
Industry News Commentary and Hot Takes | Medium to High (requires constant updates) | Medium (time for research and posting) | Increased visibility; establishes thought leadership | Thought leaders responding to current industry trends | Leverages trending topics, positions as expert, sparks discussions |
Value-Driven Educational Content | High (deep expertise and content creation) | High (time, research, creation) | Long-term engagement; authority building | Experts sharing knowledge and how-to content | Builds authority, encourages saves/shares, attracts qualified audience |
Employee and Customer Story Amplification | Low to Medium (coordination needed) | Medium (gathering and editing stories) | Builds trust, social proof, diverse perspectives | Companies showcasing culture, success stories, and client impact | Authentic content, reduces original content pressure, diverse viewpoints |
Strategic Hashtag and SEO Optimization | Low to Medium (ongoing research and optimization) | Low (time for research and application) | Improved discoverability and reach | Content creators aiming to expand network through search and hashtags | Increases discoverability, cost-effective, builds niche following |
Getting more views on LinkedIn isn't about chasing vanity metrics; it's about expanding your reach, building your brand, and connecting with opportunities. We've covered seven key strategies to boost your LinkedIn views: leveraging native video, sharing personal stories, creating interactive polls, offering industry insights, delivering educational content, amplifying employee and customer stories, and optimizing with hashtags and SEO. Mastering these elements will transform your LinkedIn presence from static to dynamic, attracting a larger audience and sparking meaningful engagement.
To truly maximize your LinkedIn views and build a strong professional presence, consider developing a comprehensive strategy beyond individual posts. A dedicated plan can tie all your efforts together for a cohesive and impactful approach. For guidance on creating such a strategy, explore this resource on building a robust personal marketing plan from Henri Den.
Remember, consistency is key when learning how to get more views on LinkedIn. Experiment with different content formats, analyze the results, and continually adapt your approach to what resonates with your audience. By actively engaging with your network and providing valuable content, you'll cultivate a thriving LinkedIn presence and unlock new opportunities. Want to create visually stunning content that captivates your audience and drives those views even higher? Lumeo makes it easy to design engaging visuals, especially carousel content, perfect for maximizing your impact on LinkedIn. Sign up for a free trial today and elevate your LinkedIn game!